The Role Of Digital Marketing For Political Campaigns

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If you noticed current situation it’s election year. Now, no matter which side you support, digital messaging has become an increasingly important median. How is digital marketing helpful for a politician? Digital marketing has made it easier for political campaigns to reach their target audience at lesser cost compared to that required for traditional marketing. Digital marketing is taking over traditional marketing in almost every category. 

 Marketing teams are putting more budgets over digital marketing and less towards traditional media. This same trend is also adopted in political campaigns. Working on a political campaign is like being in a start-up that plans to go out of business the day they go-live. If you win, you’re a winner no matter what. You could have run an innovative campaign but if you lose, you’re a loser”....Read More

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