Demonetization Impact On Digital Industry
Let’s start with Demonetization. On 8 November 2016, our PM Narendra Modi had announced the demonetization of all ₹500 & ₹1,000 banknotes of the Mahatma Gandhi Series. Simply, Demonetization for us means that Reserve Bank of India has withdrawn the old Rs 500 & Rs 1000 notes as an official mode of payment. Demonetization is a step towards a corruption free India. The reasoning given by Modi for demonetization- 1) To tackle black money in the economy. 2) To lower the cash circulation in the country which “is directly related to corruption. 3) To eliminate fake currency & false funds which has been used by terror groups to fund terrorism in India. 4) The move is estimated to expose more than more than Rs 5 lakh crore black money from the economy. Demonetization impact on Digital industry Demonetization Impact on Digital Industry. Demonetization bought tremendous changes in digital marketing with some positive & some negative po...