SMO – Social Media Optimization


SMO – Social Media Optimization

Social media has grown to an extent that ignoring it would mean missing a huge chunk of business opportunity in the market. Social media marketing can be effectively used to gain visibility and gain engagement to a huge extent. The massive audience available on social media can be precisely targeted to create the awareness of the product, brand or an event.

SMO: Syllabus Covered

  • What is social media?
  • Why should my business be on social media?
  • What are the aspects of social media?
  • How to engage with people on social media?
  • What is an information post?
  • Facebook
  • Twitter
  • LinkedIn
  • Pinterest
  • Slide-share
  • Importance of the above platforms
  • How to automate social media using various tools

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