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Showing posts from October, 2017

ADVANTAGES OF CAREER IN DATA SCIENCE

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The term “data science” mostly recognized with the word “datalogy” has existed for more than 30 years but still it’s unfamiliar with the mass.  Data science  is basically a mixture of Mathematics, Technology and strategy that is recognized worldwide and has started gaining popularity with more and more people opting it as their careers. “Data scientist” has turned into a mainstream occupation with Harvard Business Review naming it “The Excellent Job of the 21st Century” and McKinsey & Company projecting a global excess demand of 1.5 million new data scientists. There are many opportunity for new people as the field is gaining popularity and is blooming day by day. After accessing the people’s interest and high demand for data scientists many universities and even online schools are offering Bachelors and Masters Degree in  data science . The field is being looked as the high end career option overseas because of which many programs have been started for school students to

BENEFITS OF ON PAGE SEO: KNOW HOW TO IMPROVE YOUR SEO TECHNIQUES

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With the changes in Google’s algorithms,  SEO techniques  have changed as well. In spite of this fact, SEO stays the key module of digital marketing. There are two types of SEO techniques – on-page SEO and  Off-page SEO . On-page SEO is controlled through websites where are Off-page SEO needs cooperation and deal with external partners to increase rakings. Here, we are going to discuss the benefits of on-page SEO techniques and how can you improve it. Improved Local Results On-page SEO is the best factor that gives you the finest results. You can improve your local results by implementing SEO features like the title position on landing pages, eye-catching graphics, GEO location sitemaps, etc. Most Powerful Marketing Techniques The page structure has the potential to rank your page in the Google organic search results in an inexpensive way. Where link building can draw a huge share of your budget, page ranks can be increased by using clearly defined keywords.... Read Mor

THINGS TO KNOW BEFORE PURSUING SALESFORCE CERTIFICATION

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Are you planning to get  Salesforce certification ? Here are a few things that you must know and be prepared for before going for the certification program. Can you give 100% dedication? Salesforce courses are not meant to be taken lightly. Everybody that has figured out how to  accomplish the base level Salesforce certification  needs to work harder  to get complete Salesforce certification . A lot of research, tutorials and a lot of revision are needed. In spite of the fact that the certifications are difficult, they are exceedingly achievable for everybody that puts the level of devotion required for them. There are many institutes that can help you reach the advanced level easily. Can you maintain your knowledge? Clearing the  entry level exam of Salesforce  is just the glimpse of the difficulty that waits ahead.  As the Salesforce platform is updating and changing every now and then, you need to have the knowledge about the latest change. Salesforce does this in a form of

KEYWORD RESEARCH STRATEGY RIGHT

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If you are familiar with the basics of  digital marketing , you must know what keywords mean and what its importance in digital marketing is. Keywords hold the power to make or break the ranking of your website. An effective  keyword research strategy  is one of the most important skills every digital marketer must have or develop.  Generating relevant keywords for  SEO  and PPC is not enough, it must be used smartly in the content; only then your complete  SEO  and  PPC  strategy can become a success. Here are a few things that you must know before doing a keywords research and using them in the content. Know your audience It is very important that you know your targeted audience. You need right kind of visitors to your page not just any random traffic. For this to work, you need to put yourself into your reader’s shoes and understand what keywords they would use to search for the products or services you deal in. Look for the posts on social media sites like LinkedIn, T

ARE SEO AND SEM TWO DIFFERENT CONCEPTS?

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SEO and SEM Concepts Everyone has observed the rate at which online activities have accelerated since last few years. Technology is changing at lightning fast speed and so has the business strategies. Marketing is not limited to flyers and hoardings anymore. Internet marketing is the biggest buzz in the world presently and it is one of those marketing strategies that will only evolve but has no end. Digital marketing is a wholesome package made up of various modules and each of these depends upon each other. All these modules have something or the other common in them, confusing many what to prioritise. Here we are going to discuss about how SEO and SEM differ and how they rely on each other. SEO i.e. Search Engine Optimization helps in ranking the website on search engines organically. SEM stands for Search Engine Marketing which helps in website ranking as well, but in the exchange of money. Both the strategies serve the same purpose but in different manner. It’s just