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Showing posts from August, 2015

What Is Digital Marketing?

If you are bit tech savvy, then you have heard a term “ Digital Marketing ” at least once in your life. Some of you would be aware of digital marketing concept while most of you don’t. If you don’t know much about digital marketing, then it’s the perfect time to increase your knowledge. We first start with the definition of digital marketing. Then, we move on the importance of digital marketing and then we will cover-up all the rest things. In simplistic terms- a  digital marketing  is the promotion of brands, services or products via one or more forms of electronic media. At this instance, you need to understand that digital marketing is differed from traditional marketing. It is today’s modern marketing mix. It would not be wrong if one says about digital marketing that it is the engine that drives today’s big or small business. Now, let’s see the role of digital marketer: A successful Digital marketer monitors things such as what content works and doesn’t work, what is being

Advantages of Social Media Marketing

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Today is the world of uber-advancing technologies, where a website is not enough for your business. You have to extend your digital storefront to make the strong online presence. The huge majority of brands and businesses are using social media marketing to increase business’ visibility online, expand brand presence, and attract new customers. It helps businesses to keep their fingers on the pulse customer’s needs. Social media marketing is a vital part of the modern marketing mix and has the potential to transform your business to the next level. It is a powerful campaign tool that intelligently rocket your traffic, promote your business and increase leads and sales with maximizing ROI. 6 Advantages of Social Media Marketing Increased Brand Recognition : Social Media Marketing has the power to increase your business visibility. Social media presence is just a new way of the campaign that transfers your brand’s voice and content to customers. Social media platform increases the

How Digital Marketing Can Help a Business?

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Since last decade technology has changed a lot, with it, our education system has upgraded from being traditional to digital. Students are leaning towards digital education for better career opportunities. Pune, which is also knows as “Oxford of East, ” is among the hottest education spots in India. There are many institutes offering digital marketing course in Pune and Pune is also considered as the hub of IT in India. So to understand why you should consider digital marketing as a career, first you have to understand how digital marketing can help a business grow. Digital marketing made the promotional system equal to all business: Online promotion provides all types of businesses whether big or small, a chance to contend and attract their share of site visitors. Businesses now have sources to compete with big companies with appropriate sales and marketing process through digital marketing platform. It is more economic than conventional marketing: Businesses have a little bit